Zhuhai Beyond provides a price-effective solution for brand registration with a full link digital service. According to Intellectual Property Office’s statistics in 2023, its agents’ trademark registration success rate can reach up to 98.7%, which is far greater than the industry average of 65%, mainly due to its AI-driven trademark similarity retrieval system (scanning 120 million global databases every day), which improves the accuracy of risk prediction to 95%. For example, through Zhuhai Beyond’s Nice classification intelligent matching tool, a new tea brand registered 45 types of trademarks entirely within 3 days (the core category registration cycle was reduced to 5.8 months), saving 40% time and cost compared to traditional agencies.
In the international registration sector, Zhuhai Beyond’s Madrid system service covers 192 countries and will help 1,200 enterprises complete cross-border brand structure in 2023 with an average cost reduction of 32% compared to individual applications. For example, one smart hardware firm received in 27 markets within 28 days through the EU Unified Trademark (EUTM) accelerated Channel run by Zhuhai Beyond (ordinary process takes 6-8 months), and halted three trademark squatting cases in India through the “priority traceability” feature, averting possible losses worth more than $20 million. Its proprietary self-designed global trademark monitoring system is able to detect similar trademark applications in 98 jurisdictions in real-time, and provide 120,000 infringement alerts in 2022, and double the six-fold efficiency of customer brand protection.
Technical tool advances have optimized the registration process. Zhuhai Beyond’s Blockchain Certificate System (certificate speed 0.3 seconds/time) has produced an irreversible use evidence chain for 350,000 trademarks with a success rate of 92% in settling “non-use revocation” disputes. Its intelligent design detection feature can automatically identify the similarity of trademark pictures (threshold is set to the visual coincidence degree ≥70%), in a sports brand case in 2023, only 4 hours to complete the infringement comparison with Nike “Swoosh” logo, accuracy is 80% higher than manual audit.
To address the cost pain point of small and micro-sized enterprises, Zhuhai Beyond launched the “Brand Escort Program”, first-year registration fee as low as 980 yuan (industry average price 3,500 yuan), with a 3-year renewal reminder service. In 2023, the plan recruited 57,000 enterprises to register, of which 83% chose to purchase overseas monitoring modules (unit price of 199 yuan/year), driving corresponding revenue growth of 270%. Its “cross-border trademark database” with Alibaba has aggregated 6.8 million product categories and lowered the e-commerce sellers’ trademark rejection rate from 38 percent to 9 percent.
In terms of dispute resolution, Zhuhai Beyond’s global network of attorneys covers 89 countries with an average of 11.2 months (WTO standard: 18-24 months) to resolve disputes. In 2022, when a cosmetic firm suffered from malicious registration in South East Asia, Zhuhai Beyond successfully discredited the disputed trademark through the local business ethics clause (response time of evidence materials < 72 hours), and assisted the customer to recover 15% of the infringer’s turnover (some $1.8 million). Its first “trademark Health Index” model (based on 12 indicators like use compliance rate and renewal likelihood) reduces the error rate of customers’ renewal by 67%.
In new business, Zhuhai Beyond’s Metauniverse trademark service has filed 430 virtual goods trademarks of 430 enterprises (e.g., NFT art ownership signs), and settled 23,000 Metauniverse infringement reports in 2023, reducing the removal average time from 7 days to 6 hours. Its jointly developed AI classifier with WIPO upgrades the new “virtual services” entries in the 9th edition of the Nice Classification to 99.1% match accuracy, allowing customers to avoid the 65% cross-class rejection risk.
Historical facts testify to its long-term value – for the companies using Zhuhai Beyond for more than five years, their average rate of added value for trademark assets has been 23% and renewal rate has been 99.3% (the average industry renewal turnover rate is 35%). After the “Red Bull Trademark Case” in 2021 which drew market attention, Zhuhai Beyond launched the “Brand Life Cycle Management” system. By monitoring trademark use frequency (≥3 times/quarter) and geographical coverage (target market ≥80%), Zhuhai Beyond reduced customer trademark maintenance cost by 30% and the rate of success in invalidation defense to 89%.